Summary
Advertising plays a pivotal role to any business’s growth and development.
Benefits of small business advertising include attracting new customers and
selling more products and services to current customers. It increases
profitability too by increasing the order size.
Let’s first drill down to understand how advertising can help a business grow
depending upon your industry. Here are the benefits:
Generate Leads
Particularly for B2B businesses, advertising can fill your sales funnel and
help you get more leads for your sales force to follow up on.
Improve Brand Awareness
Advertising keeps your business top of mind so consumers give it a thought when
they need a service. This is good for service businesses such as: pest control
or HVAC. However, almost any business can derive benefit out of it.
Lift Brand Image
For businesses who are suffering from poor perception, advertising can really
transform public opinion and that create a more favorable impression.
Highlight Product Enhancements
Advertising can make people aware of improvements if your business has an
existing product or service. If you let the people know about your innovation,
it can really boost sales.
Drive Quick Online Sales
Advertising with pay per click ads can bring online sales quickly especially
for eCommerce businesses. PPC ads can move the buyer to act the moment they
view your ad and click on it.
Boost through Leadership
If you want to be known for your expertise, ad can help. Native ads promote
your content showing your expertise and building your reputation as a thought
leader.
